Google DeepMind and A24 have sealed a research partnership focused on informing the creation of tools to help artists develop new workflows and techniques.
“This ensures the tools of the future are shaped by the creators who use them,” said Eli Collins, VP of product at Google DeepMind.
The deep research and development collaboration will span several projects over time. It enables A24 and its filmmakers to shape new technology. The research pact includes Google making a reported $75 million investment in the acclaimed studio.
“The partnership represents the beginning of a collaborative journey, one rooted in research and shared curiosity,” Collins said. “While the initial focus is on bridging the gap between cutting-edge technology and next-generation entertainment, the specific goals, technical outputs, and creative milestones of this initiative will evolve over time. As A24 and Google DeepMind’s researchers work side-by-side to test, iterate and build, this partnership aims to expand what is possible in the future of entertainment.
“We believe the best way to develop tools that empower artists is to work directly with them,” said Demis Hassabis, co-founder and CEO of Google DeepMind. “By collaborating with filmmakers and industry leaders like A24 from the beginning, we can build new AI features to support artists in authentic, meaningful storytelling that helps enable their creative vision.”
