Kaun Banega Crorepati (KBC), the long-running Indian version of Who Wants to Be a Millionaire?, has partnered with Google India for a Google Gemini integration in the new season.
The Indian version of the game show format airs on Sony Entertainment Television and Sony LIV. The integration brings Google’s AI assistant into the show in various ways, from guiding viewers through registration to supporting overall general-knowledge preparation.
Nachiket Pantvaidya, chief content officer at Sony Pictures Networks India (SPNI), noted, “Knowledge has always been at the heart of Kaun Banega Crorepati. For over two decades, KBC has inspired generations through the power of learning and continues to evolve with changing times. Through our collaboration with Google Gemini, we are bringing together the legacy of KBC with the power of Google Gemini’s Artificial Intelligence for households across India. This collaboration adds a new layer of innovation within the content of the show and creates newer ways for audiences to engage with the show.”
Kanika Kalra, director of marketing at Google India, added, “Kaun Banega Crorepati holds a special place in Indian hearts as a beacon of learning and lifelong curiosity, and we are thrilled to collaborate with Sony Pictures Networks India to bring Google Gemini’s generative AI capabilities into this iconic journey. We hope to serve as an interactive knowledge companion for millions of households, giving viewers and aspirants an engaging, intuitive way to explore new topics, expand their preparation, and satisfy their quest for learning.”
