MeidasTouch, which has more than 18 million followers across social platforms, is partnering with Swerve TV to launch a 24/7 news channel on FAST, with the service arriving today on Prime Video and Fire TV in the U.S., with additional distribution to follow.
Founded in March 2020 by brothers Ben, Brett, and Jordy Meiselas, MeidasTouch will bring its original reporting, live programming, legal analysis, and commentary to the FAST channel. Content will include the MeidasTouch Podcast, Legal AF, Scott MacFarlane Reports, Katie Phang News, and more.
“Powered by our MeidasMighty community, MeidasTouch Network is already the top news network in audio podcasts according to Podscribe, and in YouTube video podcasts according to YouTube’s metrics, so taking this next step is a natural way for us to stay at the cutting edge of where the news industry is going,” said Ben Meiselas, co-founder of MeidasTouch Network. “The future of streaming news is here now. We will meet our audience wherever they are and welcome new viewers into our community through this new 24/7 format.”
“The Meiselas brothers have built one of the most engaged and fastest-growing audiences in news,” said Steve Shannon, CEO of Swerve TV. “MeidasTouch delivers high-volume, high-velocity news programming, which is particularly well suited to a 24/7 streaming channel, featuring a mix of live shows and breaking-news coverage to complement a deep library of interviews, analysis and commentary. We’re thrilled to bring MeidasTouch to TV audiences, beginning with Prime Video and Fire TV.”
Meanwhile, SwerveTV also also revealed the launch of The Don Lemon Channel on Prime Video, Fire TV, and Local Now today in the U.S.
“Don Lemon is one of the most trusted and compelling voices in news, and we’re proud to bring The Don Lemon Channel to Local Now,” said Byron Allen, chairman and CEO of Local Now. “We are home to approximately 400 local and national news channels, and bringing independent perspectives—like Don Lemon – to viewers right alongside the news they already rely on continues to position Local Now as an excellent platform for unfiltered news.”
“Don Lemon’s YouTube channel, The Don Lemon Show, has a formidable following: 1.5 million subscribers, 20.1 million monthly views and 2.8 million monthly unique viewers,” said Shannon. “We look forward to working with Don and team to make this channel a hit with viewers.”
