After Party Studios is producing a new YouTube-first doc series charting the journey of Olajide Olatunji, better known as KSI, as he takes over Dagenham & Redbridge, an English football club.
Race to the Top will feature the Britain’s Got Talent judge as he takes control of the National League South club. It will launch this summer on KSI’s YouTube channel, which reaches 17 million subs, and be amplified across KSI’s social channels, which have a combined reach of 33.5 million across Instagram, TikTok, and X. It will be dubbed into 14 languages.
The doc is directed by Ben Doyle, aka RVBBERDUCK and founder of After Party Studios, who previously produced KSI: Can’t Lose, charting KSI’s evolution from YouTube star to crossover boxer and mainstream success.
“When KSI called me on a rainy Sunday morning last November and said he was buying a football club, I knew I had to be there to capture it,” Doyle said. “When we shot KSI: Can’t Lose back in 2018, I rolled the cameras as he redefined an entire sport—this feels like a true full circle moment as yet again we stand on the precipice of a seemingly insurmountable challenge. This series will see us get more access than ever before, during the highs and lows as he strives to get the Daggers to the Premier League.”
KSI added, “This is a really big deal for me. For the fans who’ve been with me since Race to Division One, it’s a full-circle moment—from dreaming about football online to actually taking over a club. Reuniting with Ben and After Party Studios makes it even more special. He’s captured every high and low, and I am so excited for him to board this rollercoaster of a journey at Dagenham & Redbridge with me.”
