Banijay Media Germany has launched a streaming service for live shows and entertainment called ShowdownTV, following the success of the myspass.de platform.
The platform launched with the live broadcast of the martial arts event series Ringlife Combat, produced by Banijay Germany’s Mülheim TV studios. It will deliver content live and on demand. Other highlights include the reality talk show Nightfever and sportainment brands from the Banijay Germany portfolio.
“With myspass, we already operate an established platform in the comedy and light entertainment sector,” said Christian Nienaber, MD of Banijay Media Germany. “With ShowdownTV, we are now expanding our portfolio to include a dedicated platform for competition-led content, sports, and live events. Designed to harness the dynamism and immediacy of this content, the offering provides the ideal framework to maximize their performance and open up new opportunities for brand collaborations.”
Banijay Media Germany has a partnership with Innovation Media to drive the expansion of event and competition formats across various channels.
