Football influencer Diyar Acar has partnered with Banijay Media Germany, Banijay Germany’s branded-entertainment unit.
Acar has more than 480,000 YouTube subscribers, logging more than 200 million views for his football-focused content. This marks Banijay Entertainment’s latest creator-led initiative following the launch of FCF, a creator-led football team in the Netherlands, and the expansion of its stable of third-party YouTube channel brands. The company has also been building out its sports and live entertainment activities.
Christian Nienaber, MD of Banijay Media Germany, commented, “Diyar represents a new generation of sportainment—with a clear format identity, high production values, and exceptional community engagement. We see enormous potential in strategically expanding his existing IP, jointly developing new formats, and sustainably elevating brand integrations to a new level.”
“From the very beginning, I developed my formats with the ambition of creating independent entertainment brands,” Acar said. “And now I will be working with a team that has built large entertainment projects and can strategically develop my content. Together, we want to reconnect sports and entertainment.”
Pascal Ruhe-Kramer, Diyar Acar’s manager, added: “Diyar’s formats were born out of a genuine passion for football and entertainment. With Banijay Media Germany, we want to scale these ideas through a shared passion for content, quality, and longevity.”
