Senior executives from Publicis, Nestlé and Heineken will participate in a headline address at MIP Cancun this month, showcasing the opportunities for entertainment companies to align directly with brands.

At Inside Microdramas in Singapore, billed as the first upfront for the vertical video sector, V47 Entertainment, COL Group and VIRTUE Asia unveiled a 2027 slate encompassing scripted and non-scripted titles.

Finite Films & TV has launched a second season of its branded entertainment series Wings & Waves, made in partnership with North Sails.

Elisabeth Murdoch and Jane Featherstone's SISTER Group has picked up a minority stake in Common Interest and has already begun collaborating with the firm founded by Anthony Freedman on brand-involved content initiatives.

The theme of convergence runs across MIPCOM Cannes this year as the event embraces the creator economy, vertical video, branded entertainment, and AI, Lucy Smith says on the latest episode of ScreenMDM Talks.