As part of its diversification strategy, Rainbow has picked up a majority stake in 247 Production, a digital entertainment company founded by Nicola Bertona and the Italian comedy duo of Andrea Pisani and Luca Peracino (PanPers).

MIP BrandWorks at this year's MIPCOM Cannes, highlighting the fast-growing branded entertainment space, has added dentsu as its first headline partner.

COL Group, VIRTUE Asia and V47 Entertainment have joined forces to stage what is being billed as the first-ever upfront event for microdramas and the vertical video economy, taking place in Singapore on October 27.

Live Better for Less, a lifestyle entertainment format produced by Banijay UK’s Electric Robin with Vinted and WPP Media, arrives in seven European markets next month.

ITV Studios' brand partnerships business, Studio 55, led by Will Scougal, has made four key appointments as it continues to scale its business globally.