Live Better for Less, a lifestyle entertainment format produced by Banijay UK’s Electric Robin with Vinted and WPP Media, arrives in seven European markets next month.
Banijay Entertainment’s Live Better for Less offers solutions to help consumers manage clutter, budgets, and life goals by supporting the sale and reuse of items they already own on Vinted. Each local series will consist of seven 24-minute episodes, with a localization strategy developed in partnership with AI outfit Adapt, powering translation, voice generation, and visual lip sync.
The series will air in the UK, France, Germany, and Spain (Prime Video), the Netherlands (RTL 4), Poland (TVN Style), and Italy (Warner Bros. Discovery’s Real Time).
Ross Brandon, co-founder at Electric Robin, stated, “Live Better for Less represents a compelling new model for integrated brand storytelling, showcasing how premium entertainment can drive meaningful consumer engagement while delivering an efficient and scalable solution for international content production and distribution.”
Andrew Smith, senior brand director at Vinted, added, “Across Europe, most of us have asked ourselves at some point: where am I going to find the money for that? Research among our members shows that part of the answer is often already sitting at home: in drawers that haven’t been opened in years, in cupboards full of things someone else could really use. Last year alone, €10.8 billion went directly back into our members’ pockets through selling on Vinted. Live Better For Less puts that idea into people’s living rooms, and we hope it inspires them to see that choosing second-hand – whether it’s clothes, electronics, or more – is simply the smart and savvy choice.”
Sam Grindey, director of sports and entertainment at WPP Media, said, “Branded entertainment works best when audiences actively choose to spend time with it. Live Better for Less was designed from the outset to entertain viewers while supporting Vinted’s mission of making second-hand first choice. Bringing together media, production and local market expertise from the start has enabled us to create a format that can scale internationally while still feeling locally relevant.”
Justin Beaudin, CEO of Adapt, added, “Live Better for Less is a great example of how AI should be used in content localization, not to replace creative talent, but to help great stories reach more audiences. Today, we can go beyond translation alone. By combining leading AI models with experienced localization professionals, we can preserve the original voice and performance while making every version feel local to its audience.”
