BET has aligned with aTwist (formerly known as MicroCo) to enter the microdrama space, with the two companies producing original series for multiple platforms, including long-form episodic content for cable distribution and vertical short-form for the aTwist platform.
BET will have a limited first-run window of the long-form episodes before they transition to aTwist’s vertical platform as microseries. The move creates a model for low-cost programming for both linear television and mobile-first viewing.
“BET is planting our stake in the ground for the next era of storytelling,” said Aisha Summers-Burke, EVP and head of creative at BET Studios. “The microseries format represents one of the most significant shifts in how content is created, distributed, and consumed, and we’re positioning BET at the forefront of that evolution. Our partnership with aTwist brings a best-in-class team and a format built for the future. Together we’re creating a pipeline that reflects Black culture and drives the conversation.”
In a joint statement, Jana Winograde, Susan Rovner, and Lloyd Braun of aTwist remarked, “Microseries are rapidly becoming one of the most exciting new storytelling formats in entertainment, unlocking entirely new ways for audiences to discover and engage with stories. This collaboration reinforces that microseries aren’t just a format; they’re a scalable pipeline for cross-platform storytelling. BET is a true cultural cornerstone, with one of the most loyal and engaged audiences in media, and we feel incredibly fortunate to partner with a brand that has consistently championed authentic storytelling. We’re thrilled to be reunited with Aisha and the entire BET team.”
