COL Group International is working with MediaSpurs to boost its microdrama business in Poland as it looks to further expand across the region.
Per WPP Media data cited by COL and MediaSpurs, one in ten adults in Poland have used or trialed a microdrama app, and almost 10 million people have experienced the format.
MediaSpurs will lead market development and strategic partnerships for FlareFlow and COL’s broader microdrama business, exploring opportunities across content distribution, platform partnerships, branded entertainment, and production.
“We see significant potential for microdrama across Europe as the category continues to expand internationally,” said Timothy Oh, GM at COL Group International. “MediaSpurs combines senior experience and relationships across the established media industry with an active role in developing the microdrama category in the region. Poland is an important market for us and a natural entry point for further growth in Europe. That combination will be important as we build the market.”
Łukasz Wysocki, MD of MediaSpurs, added: “We are past asking whether audiences will watch microdrama. They already do. The question now is how that momentum translates into the wider entertainment ecosystem, through operators, platforms, content, production and brand partnerships. COL Group brings IP, content, production capabilities and technology at global scale, while FlareFlow gives us a strong platform around which to build those partnerships.”
