In Bali this week at APOS, RisingJoy secured Southeast Asia distribution deals for its newly launched D2C vertical content platform RJOY.

The Asia-Pacific region will be home to 5.2 billion screens by 2031, Media Partners Asia’s Vivek Couto said in his opening address at APOS, and the key to effectively monetizing that base lies in “closing the transaction loop” as video, social, and commerce converge.

RisingJoy has launched its D2C short-form entertainment platform RJOY in the U.S. and Japan.

Microdrama platform ReelShort has entered into a co-production alliance with South Korean content studio SHOWBOX for a slate of short-form series aimed at the global market.

Cassandra Yang, CEO and cofounder of RisingJoy, tells ScreenMDM about how the company has assembled a microdrama distribution catalog and its aspirations to evolve into a studio working across original content, co-development, and branded experiences.