Combate Global will bring its first three live events of this year to MMA star Shane Fazen’s popular YouTube channel, FIGHTTIPS.
This marks the Hispanic-focused MMA league’s first creator distribution partnership. The FIGHTTIPS channel has notched up some 490 million YouTube views since launch. The new alliance kicks off with an event in Burbank, California, on February 26. The live stream will be in English, with live Spanish television broadcasts in the U.S. on EstrellaTV and Samsung TV Plus.
“YouTube is not the future of TV viewership—it is the present,” said Combate Global CEO Campbell McLaren. “Through our agreement with Shane and FIGHTTIPS, we are at the edge of the tsunami of change in the media world.”
“We have had a front row seat to Combate Global’s success with live events streaming on our platform, so I think this licensing deal the company has done will just continue to fast-track its growth and position as appointment television on YouTube,” said Josh Carroll, sports content partnerships manager for YouTube.
“Combate Global fights produce some of the most exciting action in combat sports, with many of the best new Hispanic fighters in the world and, as an educator and enthusiast in the space, I have fallen in love with the content,” said Fazen.
