Versant’s USA Sports has become the new exclusive English-language home of the Bundesliga in the U.S.
The five-year deal is said to be worth $100 million, per local news reports in the U.S. Bundesliga coverage was previously featured on ESPN+.
The deal brings Germany’s top domestic soccer league to USA Sports and fellow Versant-owned Fandango, with more than 300 live matches covered per season. USA Sports will feature at least 30 each season, with the rest on Fandango.
The long-term partnership runs through the 2030-31 season and covers all regular-season matches. The German league is home to some of the biggest international footballers, including Harry Kane.
Matt Hong, president of USA Sports, said, “The Bundesliga boasts some of the most well-known clubs and players in the world and has an established connection with American soccer fans. Our partnership with the Bundesliga represents another significant milestone in the growth of USA Sports as we continue to build a premier destination for live sports and deliver more of the events fans care about most.”
“The 2026 World Cup has highlighted the tremendous growth potential of soccer in the U.S.,” said Robin Austermann, EVP of Bundesliga Americas. “We’ve seen that momentum firsthand, with the number of Bundesliga fans in the U.S. growing by 43% over the past five years. Our partnership with Versant’s USA Sports marks the next phase of our strategy, combining outstanding distribution with significant growth opportunities by bringing the Bundesliga closer to more fans across the United States than ever before.”
USA Sports also delivers Premier League coverage.
