Merzigo is working with FC Internazionale Milano to expand the Italian football club’s digital presence across YouTube and Facebook.
Under the terms of the alliance, Merzigo, which already manages a slate of channels in 30-plus languages, delivering more than 13 billion views, will optimize the digital presence of the club’s archive of games, magazine series, interviews, and clips across the men’s, women’s, and youth teams.
Valerio Motti, MD for EMEA at Merzigo, said: “Inter is one of the most prestigious football clubs in the world with a rich heritage of legendary games and players. We are thrilled to partner with Inter to bring their wealth of sporting content to audiences and fans worldwide. This partnership marks an exciting milestone in our expansion into the sports digital distribution market and speaks to our leadership and expertise in content monetisation and optimisation across YouTube and Facebook.”
