FOX Sports has launched a new digital series in association with INDYCAR, focusing on the drivers and teams across this year’s NTT INDYCAR Series season, from Tom Brady’s Shadow Lion.
All In: INDYCAR is available on the INDYCAR on FOX YouTube channel and posted across both companies’ social media footprints.
“INDYCAR is one of the most competitive and compelling series in sports, and All In: INDYCAR gives fans a deeper look at everything that defines it,” said Brad Zager, president and EP at FOX Sports. “As we continue to expand our digital content offerings, this series reflects FOX Sports’ commitment to delivering premium storytelling and bringing fans closer to the sport across every platform.”
“Alongside our partners at FOX Sports, we’re going behind-the-scenes and showcasing the most intense action and high-stakes drama of the Fastest Racing on Earth,” said INDYCAR CMO Alex Damron. “Publishing in close to real-time and with an easily accessible viewing platform, we expect to reach a wider audience and grow the digital footprint of our Series and its stars with this project.”
