BBC Sport has pulled the plug on Ski Sunday, which has been delivering highlights from winter sports events since 1978.
The pubcaster cited changing audience behavior and the “tough financial decisions needed to meet savings requirements” for the cancellation.
“Ski Sunday has been a truly iconic program and a much-loved part of BBC Sport’s output for many years,” said Philip Bernie, head of BBC Sport events. “Generations of viewers have enjoyed its coverage of the best in winter sports. We are enormously proud of the role it has played in bringing these moments to audiences across the U.K., and extremely grateful to the brilliant people who have delivered them, not least the current outstanding team.
“These decisions are never easy, but as audience viewing habits evolve and we work to deliver value for license fee payers, we have to make tough choices. We remain committed to bringing audiences the very best of winter sport, above all at the Winter Olympics, across BBC Sport’s platforms.”
