11:11 Media is producing a new original series for Roku about 2000s pop culture, featuring and executive-produced by Paris Hilton.
The It Girls: Inside the 2000s (w.t.), produced by Hilton, 11:11 Media, EverWonder Studio (Reality Check: Inside America’s Next Top Model), and Hi Mom Productions, will arrive on The Roku Channel in 2027. It is inspired by TOXIC: Women, Fame and the Tabloid 2000s by Sarah Ditum, exploring the stories of the women who became headlines.
“At Roku, we’re building an original content slate that captures and creates the entertainment and pop culture moments audiences can’t stop talking about,” said Brian Tannenbaum, head of originals at Roku Media. “Few eras are as nostalgic, fascinating, and culturally defining as the early 2000s. We’re thrilled to partner with Paris Hilton—one of the era’s most iconic figures—and this incredible production team to tell the definitive story of an era that forever changed celebrity culture.”
“The early 2000s changed everything about what it meant to be famous, and who better to talk about those moments than the women who lived it,” said Hilton, CEO of 11:11 Media. “We were living in a world where the cameras were always on, the headlines were everywhere, and there was no playbook for what came next. Looking back now, it’s crazy to see how much that era shaped the celebrity culture we know today. It was incredibly exciting but also complicated. We were basically the original influencers before there was even a word for it. I love that we can now revisit those moments from our own perspective and show how the women who were once the subjects of the headlines became the authors of their own narratives.”
“As creatives obsessed with pop culture, we love to turn nostalgia on its head and tell the gritty truth about glossy moments from the past,” said Jon Adler, EP and head of talent and content development at EverWonder Studio. “Thanks to Paris’s vision and the personal reflections of the ‘It Girls’ themselves, this project will reveal the complex reality behind the shiny tabloid photos that stick in our memory. We’re thrilled to partner with Paris, 11:11 Media, Hi Mom, and Roku to share the stories behind the spotlight.”
“At Hi Mom Productions, we are passionate about telling bold, culturally resonant stories that explore the people and moments that shape our culture,” said Michelle Peerali, co-founder. “This documentary and collaboration is a natural reflection of the kinds of stories we are drawn to, and we’re thrilled to have been developing this project alongside 11:11 Media over the past several years. Our longstanding creative relationship with Paris Hilton, which began with Paris in Love, has made this project particularly meaningful to us. We’re excited to take audiences beyond the nostalgia and explore the lasting cultural impact of an era that fundamentally changed the way we experience female celebrity.”
