Fuji Television Network has expanded its vertical short-form drama app FOD SHORT outside of Japan, bringing the platform to North America.
The Japanese media group is looking to bring FOD SHORT to more than 100 markets after seeing rapid gains for it in Japan following its launch last summer. As of December, it was the leading Japanese short-form drama app in revenue and downloads, according to research by mobile app analytics firm Sensor Tower.
The app, a joint venture with FUJI NEXTERA LABO, is now available for download i n the U.S. and Canada, delivering almost 40 originals, with further productions, including acquisitions from other outfits in Japan, to be added gradually.
Tomoko Sugisaki, senior director at Fuji TV On Demand, platforms and content business department, said. “We strongly believe that the unique appeal of Japanese dramas—capable of moving audiences deeply even within a short duration—will resonate with viewers overseas. This initiative goes far beyond a simple international expansion of a Fuji TV business. It is a challenge to create a Japan-originated global infrastructure that can deliver the exceptional IP of Japan, along with the passion and talent of its creators, directly to the global market. By providing an environment where creators can compete on the world stage, and by positioning FOD SHORT as a hub for international expansion, we aim to build a sustainable ecosystem in which we share both success and value with our partners. To showcase the true strength of Japanese creativity to the world, we will continue to collaborate with a wide range of content partners and expand into new markets.”
