Blue Zoo’s sister outfit, Brighton Zoo, has appointed George Sawyer—whose credits include Horrible Histories and The Brilliant World of Tom Gates—as creative director as it accelerates its approach to digital-first, multiplatform content and expands beyond the kids and YA set.
“We’re really excited to be bringing George formally into the fold, following our recent collaboration on the Fugglers YouTube content,” said Juliet Tzabar, MD of Brighton Zoo. “His appointment allows us to move with greater creative ambition on all fronts. George will lead on our digital-first social video and interactive productions, spearhead our cross-platform development slate, and push into content for older audiences. This is Brighton Zoo growing into its next chapter.”
“I love telling stories, and I’m always looking for new and interesting ways to do that,” Sawyer said. “What stood out to me about Brighton Zoo is its innovative, collaborative approach and a true instinct to develop ideas that work across multiple platforms. I want to deliver stories from a diverse range of voices that extend beyond traditional TV. I’m really excited to get started with Juliet and the team.”
Blue Zoo aligned with Plug-in Media to launch Brighton Zoo in 2023. Since then, it has delivered two seasons of Supertato for CBeebies, interactive games for BBC Bitesize and the Tate Gallery, and branded entertainment for companies including Tonies, Radio Flyer, and Fugglers. Fugglers content has generated over 20 million views on YouTube and TikTok.
