Gen A to Z

Success strategies and actionable insights around engaging young audiences, from preschoolers to teens and young adults. We have a mini round of the Gen A to Z thought-leadership strand in April, ahead of an expanded slate in the summer around Licensing Expo, Annecy/MIFA, and the Children's Media Conference.

Want to be involved in the next Gen A to Z? Contact Mansha Daswani with editorial pitches and Kate Roach for sponsorship campaigns, delivering brand exposure within content that drives engagement.

ScreenMDM Club members—send me your thoughts on the topics you'd like to see us cover!

Sign up for ScreenMDM Kids/YA here for a monthly recap of the biggest kids' media stories, one-on-one conversations, trend features, and more. Existing subscribers, you can add ScreenMDM Kids/YA to your inbox by updating your e-mail preferences. (Direct your subscription questions to hello@screenmdm.com.)

Gen A to Z: Tracking Kids’ Engagement on Netflix with Emily Horgan

On the heels of releasing the latest edition of her data-rich Netflix Kids Content Performance Report, Emily Horgan, media consultant and author of The Kids StreamerSphere newsletter, joins ScreenMDM Talks to kick off the April edition of its Gen A to Z strand.

Gen A to Z: Reframing Success in the Kids’ Business

Our inaugural Gen A to Z strand delivered insights from a range of kids’ media producers, distributors, brand-builders, creative consultants, monetization experts, and YouTube engagement pros on navigating the industry’s pain points.

Gen A to Z: Cookbook Media’s Rob Bencal & Claudia Scott-Hansen

Splitting their time between London and San Diego this week, Cookbook Media's Claudia Scott-Hansen and Rob Bencal were guests on ScreenMDM Talks’ Gen A to Z strand to weigh in on navigating the fast-moving shifts in the kids’ media ecosystem.

Gen A to Z: From Iceland to the World—The Tulipop Story with Helga Árnadóttir

Helga Árnadóttir, CEO and co-founder of Tulipop Studios, joins ScreenMDM’s Gen A to Z strand to share the journey of the Icelandic IP from a series of charming character designs to animated series, specials, consumer products, live experiences, and more.

Gen A to Z: David Levine on Navigating Industry Shifts

David Levine, a veteran of Disney and Moonbug Entertainment who is now working on a diverse range of projects at Lightboat Media, discusses navigating the kids’ ecosystem in the newest episode of our Gen A to Z strand.

Gen A to Z: Reinventing the Model with Animaj’s Greg Dray

Animaj Co-Founder Greg Dray joins ScreenMDM to discuss how the company is driving new models across the production, development, and monetization of kids’ and family content, including through its landmark Lumee joint venture with Hasbro Entertainment.

Gen A to Z: WildBrain’s Kate Smith on Audience Engagement Tactics

“We are the kids’ TV network of today,” Kate Smith, EVP for audience engagement at WildBrain, told me in ScreenMDM’s latest Gen A to Z podcast strand as we discussed how the kids’ and family powerhouse has harnessed opportunities on YouTube.

Gen A to Z: It’s a Bing Thing with Acamar Films’ Mikael Shields

Mikael Shields, CEO of Acamar Films, shares Bing’s success story, discussing how the brand has scaled its digital and off-screen presence and steering the indie through the complex kids’ media ecosystem.

Gen A-Z: Unlocking Value with VIEWED’s Terence Mbulaheni

Terence Mbulaheni, who runs the digital agency VIEWED, weighs in on monetizing legacy kids' content on YouTube and best practices for engaging young viewers on the platform.

The SwitchScreen: Discovery First with TeamFalco’s Nico Lockhart

Nico Lockhart of TeamFalco discusses challenges and best practices for launching new kids' IP, particularly focusing on YouTube engagement, the impact of algorithms, and the importance of understanding audience needs, in the latest episode of ScreenMDM Talks' The SwitchScreen strand.

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