Gen A to Z

Success strategies and actionable insights around engaging young audiences, from preschoolers to teens and young adults.

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Sign up for ScreenMDM Kids/YA here for a monthly recap of the biggest kids' media stories, one-on-one conversations, trend features, and more. Existing subscribers, you can add ScreenMDM Kids/YA to your inbox by updating your e-mail preferences. (Direct your subscription questions to hello@screenmdm.com.)

Mallorca Diaries: Carolina Lightcap on ShowUp Studios’ Gen Z Approach

After a long career in the “traditional” media world, leading Disney Channels Worldwide and Discovery Kids, Carolina Lightcap has transitioned into the digital content ecosystem, launching ShowUp Studios a month ago with Mariano Chihade of Mandarina, Demián Falestchi of Kidscorp, and Federico Lauría of DalePlay. ShowUp Studios is a new…

Gen A to Z: Erika Vogt-Lowell on Edye’s Edge with Spanish-Speaking Kids

Our latest Gen A to Z episode of ScreenMDM Talks welcomes Erika Vogt-Lowell, VP of content at HITN, to talk about meeting the educational and entertainment needs of Spanish-language preschoolers at Edye, an SVOD platform that has expanded well beyond its U.S. Hispanic roots as it turns seven, with a…

Gen A to Z: Why Meevee is Ditching Algorithms for Intentional Viewing

Mikey Casalaina and D Alcausin are driving a new model for kids’ streaming apps with Meevee, which launches April 25, skipping the infinite loop of many digital platforms today in favor of curated, intentional viewing, they tell ScreenMDM.

Gen A to Z: Tracking Kids’ Engagement on Netflix with Emily Horgan

On the heels of releasing the latest edition of her data-rich Netflix Kids Content Performance Report, Emily Horgan, media consultant and author of The Kids StreamerSphere newsletter, joins ScreenMDM Talks to kick off the April edition of its Gen A to Z strand.

Gen A to Z: Reframing Success in the Kids’ Business

Our inaugural Gen A to Z strand delivered insights from a range of kids’ media producers, distributors, brand-builders, creative consultants, monetization experts, and YouTube engagement pros on navigating the industry’s pain points.

Gen A to Z: Cookbook Media’s Rob Bencal & Claudia Scott-Hansen

Splitting their time between London and San Diego this week, Cookbook Media's Claudia Scott-Hansen and Rob Bencal were guests on ScreenMDM Talks’ Gen A to Z strand to weigh in on navigating the fast-moving shifts in the kids’ media ecosystem.

Gen A to Z: From Iceland to the World—The Tulipop Story with Helga Árnadóttir

Helga Árnadóttir, CEO and co-founder of Tulipop Studios, joins ScreenMDM’s Gen A to Z strand to share the journey of the Icelandic IP from a series of charming character designs to animated series, specials, consumer products, live experiences, and more.

Gen A to Z: David Levine on Navigating Industry Shifts

David Levine, a veteran of Disney and Moonbug Entertainment who is now working on a diverse range of projects at Lightboat Media, discusses navigating the kids’ ecosystem in the newest episode of our Gen A to Z strand.

Gen A to Z: Reinventing the Model with Animaj’s Greg Dray

Animaj Co-Founder Greg Dray joins ScreenMDM to discuss how the company is driving new models across the production, development, and monetization of kids’ and family content, including through its landmark Lumee joint venture with Hasbro Entertainment.

Gen A to Z: WildBrain’s Kate Smith on Audience Engagement Tactics

“We are the kids’ TV network of today,” Kate Smith, EVP for audience engagement at WildBrain, told me in ScreenMDM’s latest Gen A to Z podcast strand as we discussed how the kids’ and family powerhouse has harnessed opportunities on YouTube.

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