Merzigo has expanded its digital monetization deal with Banijay Rights, taking on an additional 9,000 hours.
The two companies first announced a pact in March, encompassing 8,000 hours. The deal includes MasterChef Universe, Mr Bean TV and Survivor Official TV. Merzigo will use its expertise and proprietary tech to scale of Banijay Rights IP on digital platforms.
Valerio Motti, MD for EMEA at Merzigo, said, “Merzigo has an unparalleled ability to transform premium content into new forms that resonate with today’s audiences. Our deep understanding of audience behaviors and culture, blended with platform behavioral expertise, unlocks commercial opportunities at scale. Expanding our deal with Banijay Rights reflects the success we’ve already achieved together. They are at the forefront of the new digital era, and together we are pushing the frontier of what modern distribution should be. We’re excited to build on that momentum with an even broader portfolio.”
Yiğit Doğan Çelik, chairman and CEO of Merzigo, recently joined ScreenMDM Talks to discuss the company’s dramatic growth trajectory over the last few years. Watch/read that interview here.
Shaun Keeble, VP for digital at Banijay Rights, added, “We’ve seen first-hand what Merzigo are capable of when great IP is put through their ecosystem. This extension is a reflection of the performance they’ve delivered and the collaboration we’ve built together. Two digitally driven businesses, with a shared ambition to win in the new entertainment era.”
