Merzigo has reached a deal with Worldwide Pants and NBCUniversal Global TV Distribution to scale and optimize the reach of The Late Show and Late Night with David Letterman on digital platforms.
With the multiyear deal, Merzigo will bring more than 6,000 episodes of The Late Show and Late Night with David Letterman to YouTube and Facebook.
Late Night with David Letterman aired on NBC from 1982 to 1993. The veteran talk show host moved to CBS in 1993, where The Late Show with David Letterman ran until 2015.
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Walter Kim, Worldwide Pants EP for digital, said: “David Letterman’s unparalleled run in late night, across four decades from his shows on NBC and CBS, contains 6,000 hours of some of the most memorable television content in pop culture history. As we continue to expand our distribution of these iconic moments on YouTube and Facebook, partnering with Merzigo will enable us to better reach fans and new viewers across every platform and device, delivering our thousands of videos in the best quality they have ever been seen.”
Dilip Bala, MD for the Americas at Merzigo, added, “Our partnership with Worldwide Pants marks a significant step in unlocking the full digital potential of The Late Show with David Letterman. By combining Merzigo’s advanced technology and algorithm expertise with this iconic content, we aim to significantly enhance discoverability and deepen audience engagement across YouTube and Facebook. This collaboration enables us not only to introduce the show to new generations, but also to reimagine the viewing experience for long-time fans through platform-native optimization and data-driven enhancements.”
