Hearst Media Production Group (HMPG) has enlisted Merzigo to help it scale its digital presence across social and video platforms.
Merzigo will work with HMPG to optimize on digital platforms a curated selection of series and channels, including programs from the Jack Hanna library, Ocean Mysteries with Jeff Corwin, Hearts of Heroes, Innovation Nation, and The Inspectors.
HMPG’s series boast more than 17 million viewers across national and local U.S. broadcast TV. Merzigo will help HMPG scale that footprint across digital and social, building on its expertise in managing more than 6,000 digital channels in over 30 languages, generating upwards of 17 billion monthly views.
“HMPG’s content library is uniquely positioned for growth across social and digital video platforms,” said Frank Biancuzzo, president of HMPG. “Through this partnership, we will expand our reach, engage new audiences, and scale our programming in meaningful and measurable ways.”
“This partnership reflects our continued commitment to align Merzigo with the highest-quality content creators in the industry,” added Yiğit Doğan Çelik, Merzigo’s chair and CEO. “HMPG’s proven track record in unscripted programming, combined with our global distribution infrastructure, creates a powerful engine for growth.”
