ITN has enlisted Merzigo to scale the digital reach of its significant archive of royal family content and news coverage on Facebook and YouTube.
Merzigo will use its proprietary technology and engagement expertise to drive the digital expansion and monetization of the ITN archive content. The deal covers the Royal Family Archive channel on YouTube and Facebook, The Royal Fashion Channel on YouTube and Facebook, and an ITN Archive presence on Facebook.
Valerio Motti, MD for EMEA at Merzigo, noted, “ITN holds one of the most significant television archives in the world. Its Royal Family collection and news coverage document the moments that defined Britain and shaped global history. This is content of real cultural importance, and its value grows with time. By combining ITN’s archive channels with Merzigo’s expertise in digital distribution, audience development and monetization, we can give these historic moments a permanent home on the platforms where people now watch, and create lasting value from a world-class collection.”
George Cudmore, director of digital at ITN Productions, added, “This collaboration marks an exciting step forward to accelerate ITN’s digital growth strategy. ITN holds one of the world’s richest collections of archival content, spanning decades and genres. In harnessing Merzigo’s strong track record of building, growing and engaging digital communities, we are excited to bring to life more of our archive to new audiences in innovative ways across our multiplatform digital channels.”
ITN’s archive dates back to the organisation’s first broadcasts in 1955.
