Qesma W Naseeb: Alarusat & Alhamaat, a dating reality competition from M Networks, a JV of Merzigo and Melon Digital, has arrived on Prime Video MENA for a second season following its huge success on YouTube.
The show has more than 3 million subscribers on YouTube. The second season, with 120 episodes, is being produced for Prime Video in the Middle East and North Africa.
The format pits brides-to-be against their future mothers-in-law as they compete side by side.
Yiğit Doğan Çelik, chairman and CEO of Merzigo, noted, “This new season extends the concept of the show and adds a new dynamic to the everyday relationship between brides and their mothers-in-law.”
He added, “The journey of Qesma W Naseeb shows what happens when a format proves itself natively: it becomes original programming for the world’s biggest streaming services. Our focus on cinematic quality, cultural authenticity, and digital participation built an audience first, and that audience is what travels with the show wherever it goes.”
The series is shot on location in Turkey and is published on a daily, broadcast-style schedule.
