Embarking on its next stage of growth, with the U.S. at the heart of its expansion plans, Merzigo has created four new divisions and committed $200 million to investing in content in 2027.

Qesma W Naseeb: Alarusat & Alhamaat, a dating reality competition from M Networks, a JV of Merzigo and Melon Digital, has arrived on Prime Video MENA for a second season following its huge success on YouTube.

Yiğit Doğan Çelik, chairman and CEO of Merzigo, joins ScreenMDM Talks’ The SwitchScreen strand ahead of StreamTV Show to share the company’s journey from YouTube Turkish drama specialist to a multi-genre and global social media optimizer.

Hearst Media Production Group (HMPG) has enlisted Merzigo to help it scale its digital presence across social and video platforms.