Merzigo has tapped Wendy McMahon, former president and CEO of CBS News, television stations, and CBS Media Ventures, as a senior advisor for its U.S. media strategy and growth.
McMahon, whose career also included running the ABC stations at Disney, will advise on opportunities for broadcast and studio partnerships, digital distribution and monetization across the U.S. Merzigo’s base of U.S. clients already includes Hallmark, Hearst Media Production Group, and Steve Harvey Global.
“Media companies are navigating one of the most significant shifts in modern entertainment—where audience behavior, distribution, and monetization are all being rewritten in real time,” McMahon said. “What drew me to Merzigo is their understanding that premium storytelling matters deeply but the operating system around that storytelling has fundamentally changed. There is enormous opportunity ahead for studios, broadcasters, and creators to unlock greater value from their IP through smarter digital distribution, optimization, and platform-native strategies. I’m excited to work with Yigit and the team as they continue expanding their presence in the U.S. market.”
Yigit Dogan Celik, chairperson and CEO of Merzigo, added, “We are thrilled to have Wendy join us for this defining moment in our broadcast and studio strategy. She has spent her career shaping the future of American media, and together we will continue to push the boundaries of digital distribution and IP monetization. Wendy and Merzigo bring U.S. media businesses the technology and expertise to succeed in this new era of entertainment.”
