Merzigo has taken on management for The Vault Empowers YouTube and Facebook channels, owned by Steve Harvey Global.
Merzigo will focus on maximizing international fan reach, engagement, and revenue for the channels, focused on personal growth and entertainment with shows such as Vault Empowers Talks, hosted by Brandi Harvey.
Steve Harvey Global signed a multi-year, multi-channel partnership with Merzigo last year. That pact began with the management of The Official Steve Harvey YouTube channels, which now reaches more than 2.9 million subs. Since Merzigo took on optimization for the YouTube channel, view time has risen by more than 400%.
“Vault Empowers was created to help people step fully into their potential,” said Brandi Harvey, host and EP of Vault Empowers Talks. “Through powerful storytelling and dynamic dialogue, we aim to connect with audiences in ways that both captivate and uplift. This partnership enables us to scale that impact while remaining anchored in intention and purpose.”
Dilip Bala, MD for the Americas at Merzigo, said: “Steve Harvey is an internationally recognizable icon of television whose ground-breaking talent has made him a favorite across generations and geographies. It is a huge privilege and responsibility to take this giant of broadcasting to new audiences, and we are excited and honored to now be charged with the success of Vault Empowers.”
“We initiated this partnership with a clear vision to strategically expand our global digital footprint,” said Christel Sicé, executive at Steve Harvey Global. “Given the strong momentum of the collaboration, expanding the partnership to include Vault Empowers was a natural next step — allowing us to deepen fan engagement, broaden our international reach, and further strengthen the Steve Harvey Global brand portfolio.”
