Married at First Sight, a popular microdrama on the ReelShort platform, is getting a Brazilian remake courtesy of Endemol Shine Brasil.
The Banijay Americas-owned company is producing De Repente Casados, a Brazilian take on the vertical drama that launched in 20023 and has amassed more than 227 million views globally. (This microdrama is not affiliated with Seven.One Studios International’s unscripted format Married at First Sight.)
Nani Freitas, CEO at Endemol Shine Brasil, said: “Brazil has become one of the most mobile‑first entertainment markets in the world, and that shift is transforming how audiences consume content. In response, Endemol Shine Brasil is expanding its presence in this space, leveraging its expertise in high‑quality production and its ability to adapt global formats and guidelines into culturally relevant, locally resonant stories.”
Maritza Castro, lead producer for LatAm at ReelShort, added, “At ReelShort, we believe great stories are built locally. Partnering with Brazilian talent and crews allows us to bring authentic, culturally resonant stories to life.”
