Salla Kozma, the founder of Pig & Horse Productions, has launched Naru Force Studios, based in Monaco, to develop social-first formats.
The venture will work on unscripted formats and IP for first-party streaming apps, creator platforms, and social media distribution. AI tools will be integrated across development and production workflows. The venture aims to create platform-native IP to provide for e-commerce, creator partnerships, and branded entertainment integrations.
The business launches with a K-pop format that will land on social channels before being launched in-app. Joining Kozma at the venture are Beatrice Rossmanith of Mothership and former Fremantle Finland exec and CEO of Up to Level Media, Anssi Rimpelä.
Naru Force Studios is investing €200,000 to build its core platform, operating system, and AI technology infrastructure ahead of a planned funding round in 2027.
Pig & Horse Productions, based in Monaco and Finland, will continue to develop high-end documentaries and unscripted formats for linear channels. Pig & Horse is working with Time Out to co-develop a slate of unscripted formats.
Kozma said, “The media industry is shifting from broadcaster commissioning to platform-first and self-commissioned IP. With Naru Force Studios, we are building ecosystems, not single or standalone shows. Each format is designed to cultivate long-term audiences and create sustainable commerce opportunities.
“Pig & Horse remains central to our premium documentary slate, while Naru Force Studios expands our vision into a scalable, tech-enabled model that reflects how modern audiences engage and shop. We are uniting production, distribution, technology, and commerce into one vertically integrated ecosystem.”
