Red Seat Ventures, a division of Fox Corporation’s Tubi Media Group, has acquired Supercast, a subscription podcasting platform.
The move is intended to supercharge Red Seat Ventures’ portfolio of digital services to help creators scale their advertising and subscription revenues. Supercast will continue to operate independently under the leadership of Jason Sew Hoy, founder and CEO.
“From the very first conversation with Chris Balfe at Red Seat Ventures and Paul Cheesbrough at Tubi Media Group, it was clear that we shared the same worldview: that creators can own their audience, control their brand and build significant, sustainable media businesses on their own terms,” said Sew Hoy. “We’re excited to accelerate investment in the Supercast platform and bring even more opportunities to our creators and partners by leveraging the power of Red Seat Ventures, Tubi Media Group and FOX.”
“Jason and his team share our mission of empowering influential voices by offering meaningful opportunities to monetize their content and expand audience reach,” said Chris Balfe, founder and CEO of Red Seat Ventures. “The rapid growth of direct-to-fan subscriptions has proven the value of recurring creator revenue, and this acquisition accelerates our strategy to provide a one-stop shop that helps creators grow their audience and monetize across channels.”
