Banijay Entertainment Unveils New Music Format

Banijay Entertainment Unveils New Music Format

Produced by Endemol Shine Germany for ProSieben and Joyn, Staying Alive is a new music format from Banijay Entertainment that uses technology to enable current artists to perform duets with the likes of Elvis Presley and Freddie Mercury.

Among Banijay Entertainment’s highlights for London TV Screenings, Staying Alive will see contemporary artists like Samu Haber, No Angels, Alvaro Soler, and Sasha performing duets with musical legends as the studio audience votes for the standout performance of the night.

Fabian Tobias, managing director at Endemol Shine Germany, says: “Staying Alive is set to be a spectacular performance event, bringing authenticity, warmth, and emotional impact in a prime-time entertainment show. Our team has pushed the boundaries of what’s technologically and creatively possible to deliver a format that feels both pioneering and deeply connecting for audiences.”

James Townley, chief content officer, development, at Banijay Entertainment, added, “Showcasing Staying Alive at the London TV Screenings puts its international potential front and centre for buyers looking for bold, next‑generation entertainment. The innovation and originality at the heart of this show highlight the creative excellence within Banijay Entertainment, and the Endemol Shine Germany team has genuinely broken new ground with this remarkable format.”

 


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