Banijay Asia is making an Indian version of the competition format The Fifty for JioHotstar and Colors TV.
Launching February 1, the series is adapted from an original creation from France’s B Prod for M6. This marks the fifth adaptation of the format, following versions in Poland, Germany, and the U.S. Hispanic market.
“With scale, gameplay, and a celebrity cast, this show combines drama and entertainment at every turn,” said Deepak Dhar, founder and group CEO at Banijay Asia and EndemolShine India. “Hugely unique, universal, and adaptable, The Fifty is a natural fit for the Indian market and will keep both the audience and the players invested from start to finish. It’s sure to deliver a reality experience our audiences have never seen.”
Lucas Green, chief content officer, operations, at Banijay Entertainment, added, “Since launching in France in 2022, The Fifty has proven its global strength, landing in three territories and delivering consistently strong performances across markets and platforms. Its scale, intensity, and ability to engage audiences make India a natural next step in the format’s international evolution.”
