Dhar Mann Studios will produce an initial slate of 40 vertical video series for Holywater, with FOX Entertainment Global then handling the microdrama series across worldwide distribution windows.
Dhar Mann Studios has more than 163 million followers. Via this partnership with FOX and Holywater, Mann will retain ownership and creative independence over his original content, with FOX Entertainment Global distributing after the window on Holywater’s My Drama app. FOX Entertainment holds an equity stake in Holywater, which recently completed a $22 million funding round to power the expansion of its slate.
“Dhar Mann’s inspiring, undeniable storytelling excellence and passionate audience have made him one of the most powerful and consequential voices in entertainment today,” said FOX Entertainment CEO Rob Wade. “Entering the global vertical video arena in partnership with FOX and Holywater is an exciting next step in the studio’s remarkable trajectory. As leading partners to creators exploring this growing ecosystem, we’re primed to expand Dhar Mann Studios’ reach by super-serving his new and existing fans everywhere with this all-new, original vertical content.”
“As we introduce Dhar’s creative vision to this new format and era of entertainment, it became clear that FOX Entertainment and Holywater are partners that truly understand what this scope of ambition requires,” said Dhar Mann CEO Sean Atkins and Erin McFarlane, Dhar Mann Studios’ newly appointed head of vertical content. “Rob and his team are both embracing innovation and investing in it, affording us an unprecedented level of creative autonomy and resources needed to build something that has never been done before at this scale. That combination allows us to reach new and existing audiences in powerful ways while staying true to Dhar’s positive and resonant storytelling.”
“Holywater was built to be the ultimate platform for creators who want to push storytelling forward, and this partnership with Dhar Mann Studios exemplifies that mission,” said Holywater co-founders and co-CEOs Bogdan Nesvit and Anatolii Kasianov. “This represents the first step in our broader strategy to attract global creators and top-tier talent to vertical storytelling at scale.”
“Collaborating with FOX and Holywater in the vertical space adds a new dimension to Dhar Mann Studios’ outstanding universe of creative content and delivers our long-standing distribution partners the highly engaging, narrative-driven entertainment their audiences crave,” said Prentiss Fraser, president of FOX Entertainment Global. “At the same time, this deal further solidifies Holywater’s mobile-first dominance through an entirely new lane of verticals that move, inspire, and redefine modern storytelling.”
