Endemol Shine Brasil, a unit of Banijay Americas, is making the first international version of the Dutch-originated Upside Down, with Globo on board as the commissioning partner.
The feel-good entertainment show was created by EndemolShine Nederland. It pits two teams of celebrity families against each other in an “upside down” studio. It is being filmed at Banijay Studios.
Nani Freitas, CEO of Endemol Shine Brasil, remarked, “We are always looking for original ideas to bring audiences together through shared entertainment. Upside Down is a bold, highly visual format, and filming at our own studios guaranteed that we created a distinctive production from the outset. We are proud to partner with Globo to bring this Banijay Entertainment format, created by our colleagues at Endemol Shine Nederland, to Brazilian viewers.”
