Cineflix Rights is strengthening its position in the FAST space through a strategic partnership with Spanish outfit Love TV Channels, which has a portfolio of brands reaching more than 30 markets worldwide.
Cineflix Rights is investing in Love TV Channels’ growth strategy, committing to delivering localized versions of some of its biggest global franchises, in exchange for a stake in the business. With the move, Love TV Channels can deliver French, Italian, and Spanish versions of an initial 500 hours of content spanning lifestyle, true crime, and nature. The lineup includes Property Brothers, Homicide: Hours to Kill, Holiday Homes in the Sun, Border Security: America’s Front Line, and Inside Taronga Zoo.
Love TV Channels operates ten brands, with 26 TV channels distributed in 34 countries across Europe, the U.S., Australia, and Latin America. The company’s portfolio reaches 25 million households per month.
Cineflix Rights has been building out its D2C business over the last few years, operating 11 FAST channels in the U.S., Canada, and the U.K., plus 21 YouTube channels, with plans to double that slate in the next 12 months.
Mike Gould, SVP for digital at Cineflix Rights, said: “Growing our digital distribution business forms a key part of our commercial strategy. We have seen double-digit revenue growth from this activity over the past year and see further potential as we roll out our brands direct-to-consumer through our owned channels as well as in partnerships with other platforms. This deal with Love TV Channels reflects our ability to offer a variety of partnership and financing models to bring some of the world’s biggest television franchises to the widest range of platforms.”
Teresa López, CEO and co-founder at Love TV Channels, added: “We welcome this strategic partnership with Cineflix Rights as an important step in the continued evolution of our company. This collaboration will allow us to offer premium factual entertainment as part of our localized TV channels for the different markets, and we are confident it will contribute to the growth of our thematic TV channels, driving higher engagement with our audiences across the different markets.”
