Sports and non-U.S. content are seeing gains across SVOD and FAST, Nielsen’s Gracenote says in its February 2026 Data Hub update.
Paramount+ eclipsed Prime Video and Netflix on the sports streaming front, Gracenote observes, boosted by the UFC acquisition. The service now delivers more than twice the sports content of any SVOD platform, up 219% year on year. Disney+, meanwhile, saw its sports slate fall by 23%.
The overall volume of content available across Prime Video, Apple TV, Disney+, Netflix, and Paramount+ was up by 20% year-on-year, Gracenote says.
Across those five major platforms, there was a 20% increase in the number of shows, a 21% gain in movies, and a 12.5% boost in sports shows. Accounting for game or sports-related episodes, the overall sports slate on those services rose by 52%.
Reflecting similar trends charted by Ampere recently, Gracenote also pointed to the rising share of non-U.S. content on these platforms. Across the five majors, American content had just a 41.9% share, down from 44.7% a year ago, even as volume increased.
Japanese content was up overall across the platforms from 3% to 6.1%, and volume was up by 146% to 6,578 different titles. The biggest increase was at Prime Video, where Japanese content has a 6.1% share, up from 2.2%. For Prime, Japan is its fourth-largest production center, after the U.S., U.K., and India, rising from tenth place.
Netflix, meanwhile, has amped up its Korean content, now accounting for almost 10% of its overall catalog, up from 8.1%. South Korea is now the second-largest production country on Netflix, followed by Japan at 9.5%, up from 6.5%. American content has a 32% share–the lowest proportion of any of the leading SVOD providers.
Gracenote also tracks the FAST space, where the number of channels rose by 27% to 2,063. The leading markets are the U.S., U.K., Germany and Canada. Germany alone rose by 41% to 48, and Canada’s was up by 51% to 129. Content on FAST rose by 26%
Content is also growing, with the number of titles up 26%, led by sports, with a 32% increase. Movies were up 26%, and TV shows 24%. News is gaining ground in FAST, with 58% more content and a share that rose to 10.8%. News is now the third most prevalent genre of FAST programming after docs and drama. Music lost some ground, dropping by 18% and falling to 7th place in the FAST content rankings.
As with SVOD, U.S. content is declining in FAST, making up 38% of the content on FAST channels, down from 42% a year ago. Japanese content is the fastest-growing on FAST, increasing by a third in the last year.
