ITV has committed to the popular game show The 1% Club, which is distributed globally by BBC Studios, for another three years.
The show, from Magnum Media, regularly tops 5 million viewers per episode on the U.K. broadcaster. In three years, it has been streamed over 60 million times and reached over 43 million viewers. It is also one of the best-selling original British entertainment formats of recent years.
Sue Murphy, ITV’s director of factual entertainment, commented, “The show has become a huge hit with viewers of all ages. It’s a brilliant entertainment show with a unique format that viewers love to play along with at home, and its broad appeal makes it a hugely valuable part of our slate on ITV.”
Dean Nabarro and Andy Auerbach, EPs and creators, added, “It’s a wonderful vote of confidence that ITV has commissioned three more years of the show and we’re delighted that so many more people will now get the chance to join The 1% Club.”
The three-year plan includes further seasons and specials, the return of The 1% Club Rollover later this year, and a kids’ special due to air later this month.
