Hearst Networks is rebranding its Sky HISTORY2 channel as MysteryX in the U.K. and Ireland, creating a linear home for history, mystery and paranormal content.
The move builds on the launch of the MysteryX streaming service on Prime Video. The genre is among the top performers in Hearst Networks’ portfolio.
Heather Jones, chief creative officer for EMEA at Hearst Networks, said, “Audiences are increasingly seeking content that reflects their specific interests and passions. The evolution of Sky HISTORY2 into MysteryX allows us to respond to that demand by giving mystery fans a dedicated home for the stories they love. It also creates an opportunity for new audiences to discover the genre and explore the breadth of content available across the MysteryX brand.”
HISTORY2 remains unchanged across the rest of EMEA.
