The iconic Banijay Entertainment format MasterChef has landed its first-ever live 24/7 version, produced by EndemolShine Boomdog in Mexico.
MasterChef México 24/7 will play out daily across digital platforms, including Disney+, with commissioning partner TV Azteca delivering weekday prime-time episodes and a Sunday three-hour broadcast.
“MasterChef has sustained global relevance because it evolves without compromising its core,” said Frank Scheuermann, chief content officer of EndemolShine Boomdog. “This model expands access to the process while protecting the integrity of the competition as viewers gain greater visibility into mentorship, technique, and progression.”
Lucas Green, chief content officer for operations at Banijay Entertainment, added, “The strength of the MasterChef brand means we can adapt and scale while still delivering the creativity, warmth, and aspirational food storytelling audiences love. MasterChef 24/7 will give viewers unprecedented access to the inner workings of the MasterChef journey, forging a greater connection with the show’s community across linear and digital platforms.”
