Vox Media’s brand creative studio, Verizon, and Roku have joined forces for the three-part doc series Soccer Meets America.
Landing on The Roku Channel in May, the doc will chart the soccer story in the U.S. via interviews with players from the U.S. men’s team; Alan Rothenberg, the former President of the U.S. Soccer Federation; and Bruce Arena, the head coach and sporting director of the San Jose Earthquakes.
“As soccer fans unite for the highly anticipated World Cup, we are thrilled to collaborate with partners and athletes that bring a unique perspective to the sport,” said Yosef Johnson, SVP of Vox Creative at Vox Media. “Together with Verizon, Roku, and some of soccer’s biggest names, this series shares powerful and untold stories that will be enjoyed by the biggest soccer fans and newcomers alike.”
“As a long-term partner and champion of soccer in the U.S., Verizon is focused on providing fans with unparalleled access to the sport they love,” said Haley Paas, SVP of media, marketing effectiveness and agency management at Verizon. “By partnering with Vox Creative and Roku on Soccer Meets America, we’re not just looking back at the history of the sport, but also celebrating the innovation and infrastructure that’s powering the largest World Cup ever.”
“With the World Cup capturing global attention, this documentary series allows us to tap into that passion, by bringing fans closer to the sport through the compelling story of the historic 1994 World Cup, while creating premium opportunities for us and our partners to show up around culturally significant moments,” noted Brian Toombs, head of Roku Brand Studio.
