SAT.1 and Joyn have commissioned The Million Dollar Idea (Die Millionenidee), a new business competition format created by Endemol Shine Germany.
The new prime-time format from Banijay Entertainment will feature inventors pitching their product and service ideas, vying for an investment from German entrepreneur Ralf Dümmel.
Fabian Tobias, MD at Endemol Shine Germany, remarked, “The Million Dollar Idea has the power to change lives. Someone can walk in with a single spark of creativity and leave with a real, tangible product and the chance to become a million-dollar success story. What makes the format truly unique is that it takes viewers through every stage of the journey from idea to shelf, with successful inventions continuing to thrive beyond the series. It is emotional, authentic and full of possibility, showcasing that the next great idea can come from anyone.”
James Townley, chief content officer for development at Banijay Entertainment, added, “Everyone can relate to the excitement of having a great idea and imagining what it could become. The Million Dollar Idea taps into that universal ambition and turns it into uplifting entertainment. Given Endemol Shine Germany’s creativity and proven ability to develop standout formats, The Million Dollar Idea will be another brilliant addition to Banijay Entertainment’s growing catalog of original IP.”
