Shutterstock Studios, a unit of the stock image giant Shutterstock, has partnered with the Carvana PPA (Professional Pickleball Association) Tour on a docuseries about the fast-growing sport, which will stream on Prime Video in the U.S. and on YouTube.
PARTNERS, the latest addition to Shutterstock Studios’ long-form doc slate, lands May 5 on Prime Video as well as on the Carvana PPA Tour YouTube Channel and PickleballTV. The series is produced in association with indie studio Wavelength.
“Pickleball is certainly having a moment, but most people still haven’t seen what it actually feels like inside that world,” says Mark Infante, EP at Shutterstock Studios. “The access we received from the Carvana PPA Tour changed everything, placing us directly within the action—close to the players, decisions, and the dynamics. That level of access only happens through trust and when a brand is part of the story from the start. We’re telling real stories that core fans will recognize immediately, and new audiences can jump in without needing a primer.”
“Our partnership with the PPA has given us a front-row seat to one of the fastest-growing sports in the country,” said Ryan Keeton, chief brand officer at Carvana. “PARTNERS is a natural next step, offering fans a deeper look at the players and stories driving that growth. It’s an exciting way for us to continue building with the tour and connect with the community in a more meaningful way.”
“The Carvana PPA Tour continues to showcase professional pickleball on the world’s biggest stages, and PARTNERS gives the world a front-row seat to everything that goes on behind the scenes—the drama, the competition, the passion, and much more,” added Connor Pardoe, founder and CEO of the Carvana PPA Tour. “Pickleball is exploding, and Mark, Dan and their team have delivered a series that meets it head on as they share these amazing stories with the world.
