V10 Entertainment, the company behind America’s Funniest Videos (AFV) and Hooligans: The ARCH Racing Project with Keanu Reeves and Gard Hollinger, has brought on board Michelle Payne, Matt Vassallo, and Poh Lin Ho to help expand its international reach.
Based in London, Payne, formerly of ViacomCBS, will lead EMEA sales. Out of Malaysia, Ho will drive Southeast Asian expansion. Based in Los Angeles, Vassallo, an Amazon MGM Studios Distribution alum, will focus on LatAm, Australia and New Zealand.
Samantha Cooper and Josh Vodnoy, co-heads of global licensing and distribution at V10 Entertainment, will continue to oversee the company’s international distribution sales strategy.
“As V10 continues to expand its footprint across every major market, we’re bringing on world-class executives who understand the nuances of local audiences and platforms,” said Cooper. “This global buildout allows us to maximize the reach of our flagship properties like Hooligans with Keanu Reeves and Gard Hollinger, to live MotoAmerica races, to AFV with Alfonso Ribeiro—all while unlocking new territories for our clip show formats.”
“We’re thrilled to accelerate our international distribution efforts just ahead of MIPCOM,” added Vodnoy. “V10’s formats feature world-class talent and compelling concepts that resonate with audiences around the globe. We look forward to leveraging our strategic partners to champion our IP internationally, expand our reach into new territories, and build lasting opportunities for our content in key markets.”
