Bell Media has significantly expanded its Crave streaming service, adding more than 10,000 hours of content across multiple categories.
The Canadian streamer has boosted its lineup by 30 percent and implemented a range of other enhancements to the user experience.
In addition to live programming from Bell Media brands, including CTV and Noovo, users can now access more hit series, local and national news in English and French, sporting and live events and an expanded kids’ library. Crave is already home to HBO and HBO Max originals and Crave originals for more than 40,000 hours of content.
UX enhancements include a top ten list, improved personalization recommendations, a more dynamic advertising experience and a redesigned CTV interface.
