The Canadian Football League (CFL) has renewed its Bell Media rights partnership, clinched a new global (ex-U.S.) deal with DAZN, and entered a pact with YouTube.
Beginning in 2027, TSN will broadcast 60 regular-season games, six playoff games, and the Grey Cup, which will simulcast on CTV and Crave. RDS returns as the exclusive French broadcaster.
DAZN Canada will be the exclusive broadcaster of all CFL Saturday Night Football games, including 21 consecutive Saturday prime-time regular-season games and two playoff games each season, all exclusive to the platform. The platform will produce all of its Canadian coverage with a dedicated on-air team
Outside North America, DAZN will broadcast all CFL regular-season games, playoff games, and the Grey Cup each season for free.
Beginning in 2027, YouTube will be a “Premier Platform Partner”. CFL will enhance its YouTube channel, delivering live streams of preseason games not otherwise available on Bell Media or DAZN, enhanced CFL Combine coverage, an All-Access unscripted series, on-demand content, highlights, interviews, analysis, behind-the-scenes storytelling, creator collaborations, and original programming.
“These record-setting agreements mark a transformative moment for the CFL,” said CFL Commissioner Stewart Johnston. “They reflect the deep passion of our powerful fanbase and the accelerating momentum of our league. We are thrilled to be aligning ourselves with Bell Media, Canada’s leading media entertainment company, DAZN, the world’s leading sports entertainment platform, and YouTube, the world’s largest video platform. Together, they will unlock new CFL audiences, deliver world-class entertainment, and put the CFL in a prime position for its next era of growth.”
“This is an exciting moment for the CFL, and this agreement reinforces Bell Media’s position as the league’s majority broadcast and streaming partner, ensuring fans across Canada have unmatched access to the game on TSN, RDS, CTV, and Crave,” noted Shawn Redmond, VP of Bell Media Sports. “By combining expanded rights with the full reach of Bell Media, we’re bringing the CFL closer to fans than ever before—serving our viewers and subscribers with more access, more choice, and more ways to connect with the game across every platform, while continuing our proud legacy as the home of the Grey Cup. Building on more than 40 years of partnership, we’re carrying that momentum forward by creating new ways for fans to experience the CFL in an evolving media landscape.”
Deidra Dionne, head of DAZN Canada, added, “Having grown up as an Albertan with Saskatchewan roots, I’ve witnessed firsthand the proud history and passionate fan base the Canadian Football League has across the country. The CFL has built on that legacy through recent innovation and modernization and has solidified its place among Canada’s elite properties. Our partnership enables DAZN to showcase the CFL in new ways, with accessible coverage and authentic storytelling, while keeping it uniquely Canadian.”
Shay Segev, DAZN Group CEO, noted, “The Canadian Football League combines heritage, loyalty, and growing international appeal. Adding the world’s second-largest professional football league is a no-brainer. The CFL is a strong addition to our robust football portfolio and reinforces our commitment to offering top-tier sports to fans globally.”
“YouTube is the perfect place for fans, creators, the league and players to come together,” commented Nicole Bell, head of YouTube Canada. “Building on the success of our broader football strategy, we are thrilled to support the CFL in expanding its reach and audience, making sure that games, player stories, and so much more reach Canadians from coast to coast. This partnership will redefine the fan experience and transform how fans create, consume, and interact with CFL content.”
