YouTube has rolled out The Brand Deal Desk, a series originated and produced by Little Dot Studios that offers creators tips for driving effective brand partnerships on the platform.
The five-part show is hosted by three leading creators: Max Fosh, Erin White, and Grace Andrews, with various other creators making appearances, including the U.K.’s Nella Rose and Talia Mar, Arabic creator Khalid Al Ameri, and Germany’s gAndong. Arcade/The Sidemen’s Jordan Schwarzenberger and Billion Dollar Boy’s Becky Owens will also join the show to provide insights. It launched globally today on the YouTube Creators channel.
Hal Arnold, director of production at Little Dot Studios, said: “Creators today are building sophisticated media businesses, but navigating brand partnerships can still feel opaque, particularly for emerging talent trying to turn audience success into sustainable revenue. The Brand Deal Desk was designed to demystify that process in a way that feels genuinely useful, entertaining and creator-first. We wanted to create something that didn’t just explain the mechanics of brand deals, but reflected the realities of creator culture and the ambition of modern YouTubers. Working with YouTube and such an incredible roster of creators and industry experts allowed us to build a series that’s practical, funny and rooted in real experience.”
Little Dot Studios is making a bonus episode live from the YouTube stage at Cannes Lions.
