YouTube has rolled out The Brand Deal Desk, a series originated and produced by Little Dot Studios that offers creators tips for driving effective brand partnerships on the platform.

Roku has launched a hub purely focused on creator content and is expanding the slate of creator FAST channels on The Roku Channel.

YouTube's 2026 Brandcast presentation to advertisers featured the announcement of several new creator shows, as well as additional features to drive brand connections and commerce opportunities.

Pocket.watch will deploy its creator economy franchise-building blueprint with the Japanese entertainment brand and YouTube gaming channel Maizen, bringing the JJ & Mikey animated characters into the publishing, consumer products, original series, and content distribution spheres.

FAST is now a fixture of the U.S. media ecosystem, "not a fallback," Hub Entertainment Research says in its latest report, which also calls creator content the "next conversion engine."