The Canadian Football League (CFL) has renewed its Bell Media rights partnership, clinched a new global (ex-U.S.) deal with DAZN, and entered a pact with YouTube.

YouTube has rolled out The Brand Deal Desk, a series originated and produced by Little Dot Studios that offers creators tips for driving effective brand partnerships on the platform.

YouTube's 2026 Brandcast presentation to advertisers featured the announcement of several new creator shows, as well as additional features to drive brand connections and commerce opportunities.

S4C is the latest pubcaster to set an alliance with YouTube, working with the social video platform to inform its new digital strategy as it focuses on driving audiences and discovery.

In an effort to expand the reach of public-service content and combat misinformation, France Télévisions has entered into a strategic partnership with YouTube.