Nielsen has released its May updates for The Gauge and Media Distributor Gauge, finding that YouTube hit 13.8% of watch time in the U.S. in a month when streaming achieved a 48.6% share of viewing.

YouTube logged more than 1.7 billion unique viewers globally for FIFA World Cup content this year, including more than 550 million who tuned in on their TV sets.

Ad revenue growth at YouTube is slowing, WARC says, as it faces stiffer competition from TikTok and Netflix.

YouTube will be back at MIPCOM Cannes with an expanded presence, positioning the platform as a key content distribution and monetization partner, including a main stage keynote from Pedro Pina and an enhanced YouTube View hub.

The Canadian Football League (CFL) has renewed its Bell Media rights partnership, clinched a new global (ex-U.S.) deal with DAZN, and entered a pact with YouTube.